With its 'Design Collection' of LCD TV's the Dutch electronics giant is cottoning on to the fact that style sells. It is actually focusing some of its design efforts around market research that suggests that for 98% of female consumers style is an important factor in the buying process.
Andrea Ragnetti, Philips' consumer lifestyle guru is at the forefront of a growing trend within large consumer focused organisations who have recognized the increasing importance of female buying power.
Three new LCD TV series' the 7000, 5000 and 3000 certainly lean towards a more 'femmine' style without being overtly directed towards the fairer sex. The new panels however have substance to back up the style with
The top of the range 1080p 7000 series comes equipped with 120Hz processing, an extremely rapid 2 millisecond response time along with an impressive 4 HDMI (v1.3) inputs.
The new panels will feature Philips' proprietary HD Digital Natural Motion technology (HD DNM) which has been designed to reduce on-screen juddering, while Motion Estimation Motion Compensation (MEMC) acts to further smooth motion by inserting compensating frames within faster scenes.
With a growing reputation for producing some of the most technologically advanced LCD TV's around, Philips' like other manufacturers have begun to realize the importance of psychological aspects and how they affect their bottom line.