Digital signage gears up for 2008 Beijing Olympics

BEIJING and SAN JOSE, Calif. ― AirMedia Group Inc., operator of one of the largest digital media networks in China dedicated to air travel advertising, and DT Research Inc., have announced the deployment of the WebDT Signage System in the Beijing Capital International Airport. Advertisers can purchase advertising time slots from AirMedia and their advertisements will be shown to airport passengers and visitors in HD LCD screens through DT Research’s WebDT Signage System.

538 digital frames have been installed in the Beijing Capital International Airport, the ninth busiest airport in the world. The airport served almost 50 million passengers in 2006. In 2008, this airport will accommodate the influx of travelers who come to Beijing for the 2008 Summer Olympics. Over the coming months, AirMedia will install additional digital frames in other major airports powered by DT Research’s WebDT Signage System.

“With Beijing hosting the upcoming Olympic Games, the Beijing Capital International Airport will house one of the most desirable audience groups that advertisers desire to reach in 2008,” said Mr. Xiaoya Zhang, director and president of AirMedia. “We want to ensure that our airport advertising is delivered through a state-of-the-art system that could effectively and securely manage dynamic content remotely, which is why we chose DT Research’s WebDT Signage System.”

The WebDT Signage System being installed in the airport is a comprehensive system comprising industrial-grade signage hardware, content management software and device management software. The WebDT System runs dynamic advertising, information, news and training displayed in up to eight zones on each screen. Content scheduling and playback are controlled remotely by secure wireless media players.


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