Sunday, January 20, 2008

Philips heads for LCD TV dominance

With a range of stylish, cutting edge LCD TV's, the Dutch electronics giant Philips is set to become a fully paid up member of the leading pack of LCD TV manufacturers in 2008.

Overshadowed by the likes of Panasonic, Sony, Samsung and of late LG, Philips' focus on cutting edge technology and high style seems to be starting to pay dividends.

The highly acclaimed 'Ambilight' LCD lighting technology has now evolved into 'Aurea' which builds upon this innovative system. Ambilight works by emitting coloured ambient light along the sides of the panel which is reflected on to the wall behind the TV.

Aurea builds upon ambilight with a fully back-lit LED which glows through the purpose built frame surrounding the LCD panel. With light actually shinning through the frame, Philips describes the effect as "bringing light and color to life in an unparalleled, highly visual and immersive fashion, drawing the audience into the full emotional experience".

The latest incarnation of Philip's Picture Processing Engine should be Pixel Plus HD 4, but the Dutch manufacturer believes there has been enough technological development packed into this system to warrant a completely new name, 'Perfect Pixel Engine'

Perfect Pixel Engine, like previous picture processing technology from Philips, has been designed primarily to enhance picture sharpness with both High Definition (HD) and Standard Definition (SD) sources and improve natural detail and colour performance. A main element of this system, 'HD Natural Motion circuit' improves on 'Digital Natural Motion' by employing greater amounts of processing power to improve motion fluidity.

The PFL9632 series of LCD TV's from Philips is suddenly being talked about, and the 32in model in particular has a growing reputation as one of the best flat panels for the size.

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