Monday, December 24, 2007

LCD TV prices set to fall in 2008

There is a strong possibility that consumers could see the prices of large LCD TV's fall dramatically in 2008.

Overall, prices for LCD TV's as a whole are forecast to drop by around 11% from 2007 through 2008, with the greatest decreases being seen in the 40/42in and 50in category.

The average selling price for 32in LCD TV's is set to drop by a conservative 4% from December 2007 to December 2008. 37in panels are set to drop in price over the same period by almost 7%. 40in and 42in screens and above will show the biggest decreases of around 14%.

In the 40in + category competition between manufacturers is intense and this competition is being intensified with new entrants into the flat panel marketplace.

The Taiwanese LCD manufacturer ChiMei is just one example of a company who fancies grabbing a share of the higher end market for LCD TV's. ChiMei have recently begun production of 52in 1920 x 1080 panels believing they can undercut the likes of Sharp and Sony by as much as 50%.

The quality of ChiMei is not in doubt as they already supply some of the biggest names in the business. Depending on just how much extra capacity the Taiwanese company is planning to introduce, 2008 certainly seems to be shaping up as a good year for consumers, especially if you are planning to buy a large screen LCD TV.

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